When you focus on sales and marketing training together, you align both teams so that they can sell products and know what is being advertised and how it is marketed. Knowing both of these business areas ensures that salespeople and marketers have a better understanding of what the other team does, which also promotes continuity. While marketers aren’t likely to sell products and salespeople aren’t going to market the products, they each know what the other does and can utilize their strategies based on both aspects.
Understand the Customer
Both marketing and sales focus on attracting and nurturing the customer. Before you can close the deal, you have to get them interested (marketing) and nurture them and their needs (selling). Both departments have to know who they should be reaching out to, which is much easier when teams work together.
Customer Feedback
Both salespeople and marketers have to gather information about prospects by interacting with them and observing buying patterns. The marketer tends to learn how the customer decides to buy, and the salesperson tends to learn when and why they buy. Both work together to create the best conversion rates possible.
However, it’s also essential that both departments share what information they get, such as preferences, behaviors, interests, and opinions.
Integrated Systems
If your marketing team uses a different CRM or other software than the salespeople, confusion is bound to happen. You need one system (or multiple ones that can integrate and update information with each other) so that each team knows what is going on with the other. That way, you don’t have to switch systems or talk to the marketers/salespeople in person to get helpful information.
When integrated systems are in play, everyone works smarter and can be more productive. Along with such, there is no confusion between teams.
The Sales Coaching Institute provides sales and marketing training that is creative and highly motivating.
